The Value of Transparency in Assisted Living
January 25th, 2014
Mary’s mom needs assisted living, and so Mary schedules tours at 3 nearby facilities.
- Assisted Living Facility A: Beautiful facility, nice people, no health metrics available.
- Assisted Living Facility B: Beautiful facility, nice people, no health metrics available.
- Assisted Living Facility C: Beautiful facility, nice people. The administrator welcomes Mary’s health questions and states her Facility promotes transparency and full disclosure in the health management of their residents. She presents their FACILITY HEALTH PROFILE which displays the types of health conditions and prescribed medicines that are managed in this Facility. This reassures Mary, because her mother suffers from several of the same type of health conditions and also takes several of the same type of prescribed medicines displayed on the profile. As Mary tours the Facility, she is impressed that the friendly and contented residents are a testimony to the expertise of this Facility’s ability to competently manage the health of its residents.
Which facility stands out among the others and is Mary’s probable choice?
It is essential to be mindful that the only reason that residents move to assisted living is because of failing health, and the leading reason why residents leave assisted living is because of failing health.
Openness and transparency in promoting an assisted living facility’s health management will not only enhance the care it provides, but it can also be its best marketing tool. It conveys trust and confidence in the expertise and care excellence it offers its prospective residents and their families. This is just good business.
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