Creative use of marketing innovation in assisted living.
Here’s a creative idea to differentiate your community and showoff at the same time.
Tell your story in a way no one else can – by using your health data.
Surround a photo of your community with colorful health data and an informative Table of key health metrics that you track. And then have your team develop a storyline that showcases the excellent resident care you provide.
Your story might go something like this (although you would write it in your own unique way):
- Graph #1: This is who we are:
- Show a graph of the health features that your community manages on a daily basis. These are your areas of expertise.
- Discuss how you customize employee training to meet the specific health concerns of your residents in your community.
- Graph #2: These are some data that help direct our Quality Improvement Projects. We call them ‘Gaps in Care’ or ‘Assuring Care Consistency.’
- Discuss some of the quality improvement projects you have developed.
- Emphasize that these projects are data-driven and allow you to offer personalized, resident-centered care.
- Graph #3: This is one way we emphasize resident safety and minimize our residents’ risk of hospitalization.
- Discuss how you proactively monitor the health acuity of every single resident.
- Discuss the programs you’ve developed to personalize your resident monitoring.
- Discuss your community’s readmission program.
- Key Metrics Table: These are just some of the quality indicators we continuously monitor to assure our residents, their families, and our referral base that we provide state-of-the-art care.
- These metrics will demonstrate your commitment to quality resident care.
- Your marketer can demonstrate how your community is prepared for inclusion in health referral networks.
Marketing collateral developed in this way is absolutely unique and will grab the intrigue and attention of your referral base in a way your competitors cannot match. It will open unique discussions and distinguish you as a quality-oriented community.
Your health data are an untapped reservoir of opportunity that is yours for the taking.
Contact me to help you tell your story.
Dr. Steven Fuller
Dr. Steven Fuller is a triple board certified physician/entrepreneur who develops programs in support of an Integrated Care model of senior housing. This model includes 3 equal, interactive, and mutually supportive team members: real estate, hospitality, and healthcare. To reach Dr. Fuller, e-mail:
st**********@il*******************.com
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