Assisted Living Facilities…are you ready? The time is coming when “Show me your HEALTH PROFILES” may be one of the 1st requests you receive from your referral sources. Prospective residents, hospitals, SNFs, and ACOs can see your beautiful facilities and learn of your amenities either in person or online or both. But they will also need to be assured that you are competent and capable of managing the health of your residents, since failing health is the ONLY reason that brings residents to your door.
Steve Moran, a perceptive Senior Housing blogger and strong advocate for Assisted Living, reminds us that the consequences of negative publicity generated from care deficiencies can leave a lasting impression. Public perception of an industry that performs a noble and essential service for the frail and vulnerable elderly easily becomes tarnished and the focus of potentially overly-stringent and burdensome regulatory legislation.
The best defense to fight this perception is a strong offense. And the strongest offense is to openly promote the care excellence performed by your facility. Show your HEALTH PROFILES voluntarily, openly display them to your referral sources, current and prospective residents, and their families. Proudly describe the programs and services you’ve adopted in your facility in response to the most common health issues of your residents. And describe your expertise managing these health issues. This positive, receptive, and transparent attitude will reassure your residents and their families and demonstrate that you are ahead-of-the-curve and a leader among your competition.
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